Privacy policy

Privacy Policy

Last updated: 11 December 2025

HAWICK KNITWEAR LTD (“we”, “us”, “our”) operates this online store and website, including all related information, content, features, tools, products and services, in order to provide you with a shopping experience (the “Services”).

This Privacy Policy explains how we collect, use and share your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs how we collect, use and share your personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we say “personal information”, we mean information that identifies you or can reasonably be linked to you. It does not include anonymous or fully de-identified information.

Depending on how you use our Services and applicable law, we may collect:

  • Contact details – name, billing address, shipping address, phone number, email address.

  • Payment and transaction information – payment method, payment card details (processed via our payment provider), transaction amounts, order history, refunds, returns and exchanges.

  • Account information – username, password, preferences and settings (if you create an account).

  • Order and shopping information – items you view, add to your basket, purchase, return or exchange.

  • Communications with us – information you include when you contact us by email, form, social media or otherwise (e.g. customer support queries).

  • Device information – IP address, browser type, device type, operating system, and similar technical data.

  • Usage information – how you navigate and interact with the website (pages visited, time on page, clicks, etc.), including via cookies and similar technologies.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you – for example when you place an order, create an account, sign up to a mailing list, or contact us.

  • Automatically – when you access the Services, via cookies and similar technologies.

  • From service providers – for example payment processors, website hosting and analytics providers who process data on our behalf.

  • From partners or other third parties – where allowed by law and where relevant to the Services.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

a) To Provide and Improve the Services

  • Processing and fulfilling your orders (including payments, shipping and returns).

  • Managing your customer account (if you create one).

  • Remembering your preferences (such as delivery address).

  • Providing a smooth shopping experience and improving our website and services.

  • Handling queries, complaints and customer support.

b) Marketing and Advertising

  • Sending you marketing emails or newsletters about our knitwear and related products, where permitted by law and where you have not opted out.

  • Showing you relevant content and offers on our website or in our emails.

c) Security and Fraud Prevention

  • Detecting and preventing fraudulent or suspicious activity.

  • Protecting the security and integrity of our website, systems, and customers.

d) Communicating with You

  • Responding to your questions and requests.

  • Sending you updates about your orders, deliveries, returns, or important changes to our terms or policies.

e) Legal and Regulatory

  • Complying with legal obligations and responding to valid legal requests (e.g. from regulators or law enforcement).

  • Enforcing our terms and policies.

4. How We Share Personal Information

We may share your personal information with:

  • Service providers – e.g. website host, payment processors, IT support, email service providers, shipping and delivery companies, who process data on our behalf.

  • Professional advisers – such as lawyers, accountants or insurers, where reasonably necessary.

  • Authorities or third parties – where required by law, to protect our rights, or in connection with legal claims.

  • Business transfers – if we are involved in a sale, merger, restructuring or similar business transaction, your information may be transferred as part of that process.

5. Relationship with Our E-Commerce Platform

[IF USING SHOPIFY, KEEP SOMETHING LIKE THIS. IF USING ANOTHER PLATFORM, ADAPT OR REMOVE.]

We use SHOPIFY to host our online store and provide the Services. Your personal information may be collected and processed by SHOPIFY in order to deliver our website, process payments and enable other store functionality.

SHOPIFY may process your personal information as an independent data controller for some purposes (for example, improving their services).

To learn more about how SHOPIFY uses your personal information and your rights, please see their privacy policy.

6. Third-Party Websites and Links

Our website may contain links to other websites or services operated by third parties. If you follow these links, their privacy policies apply. We are not responsible for the privacy or security practices of third-party websites.

7. Children’s Data

Our Services are not intended for children and we do not knowingly collect personal information from children under the age of 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below so we can delete it.

8. Security and Retention

We use appropriate technical and organisational measures to protect your personal information. However, no system is completely secure and we cannot guarantee absolute security.

We keep your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including to:

  • fulfil your orders and provide our Services;

  • comply with legal, accounting or reporting requirements; and

  • resolve disputes or enforce our agreements.

9. Your Rights and Choices

Depending on where you live and applicable law (including UK and EU data protection law), you may have rights including:

  • Right of access – to request a copy of the personal information we hold about you.

  • Right to rectification – to ask us to correct inaccurate or incomplete information.

  • Right to erasure – to ask us to delete your personal information in certain circumstances.

  • Right to restriction of processing – to ask us to limit how we use your data in certain circumstances.

  • Right to data portability – to receive your data in a commonly used format and/or request that we transfer it to another controller.

  • Right to object – to our processing of your personal information in certain circumstances, including direct marketing.

  • Right to withdraw consent – where we rely on your consent, you can withdraw it at any time (this will not affect processing carried out before withdrawal).

You can:

  • Unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails.

  • Exercise your other rights by contacting us using the details below.

10. Complaints

If you have concerns about how we handle your personal information, please contact us first using the details below and we will do our best to resolve the issue.

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

11. International Transfers

We may transfer, store and process your personal information outside the UK or European Economic Area (EEA), for example where our service providers are based overseas.

Where we do this, we will take steps to ensure your information is protected, including by using safeguards such as Standard Contractual Clauses or relying on adequacy decisions, as required by law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page and take any other steps required by law.

13. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, or if you wish to exercise your data protection rights, you can contact us.

For the purposes of applicable data protection laws, HAWICK KNITWEAR LTD is the data controller of your personal information.